2011 Acura

2011 is already off to an exciting, but fast start. First of all, I wanted to wish everyone a belated Happy New Year and Happy Valentine’s Day. You probably been wondering what has been happening with “Action” Jackson and the worldwide Acura Family. All I can say is “A lot”

We have a couple of 2010 Acura TSXs and TLs left. I want to see them gone, because we are not a museum and these sedans need a home.

2011 Acura MDX’s sales have been brisk as most incoming units have been pre-sold and we are trying to get more. The response for the Advance Package has been tremendous. I finally broke down and got me a MDX Tech too. Jackie and I look forward to taking some fun trips this year.

Did you know we have the new Acura TSX Sporty Wagon? It is gorgeous, sporty and very functional. As they say in Florida: “Come on down”

Acura Finance is offering special financing terms on certain 2010 and 2011 models.

Compared to last year, sales are up. What are you waiting for? Please give me a call @208-890-8503 or just email me @ bjackson@lylepearson.com.

Buckle up and drive safely!

“Action”

Who Makes Acura?

“Action” Jackson Memo:

Occasionally, an interested buyer will come into the dealership and ask a familiar question: “Who makes Acura.” I have found that not everyone is familiar with the brand name of Acura and their different luxury models. Until, I joined Lyle Pearson Acura in 2002, I didn’t even know Acura existed.

For that reason, I prepared Ten (10) Important Reasons for Considering an Acura.

1. TRADITION….a storied legacy since the first Acura in 1986. Acura comes from the same roots as Honda – The Honda Motor Co., Ltd, which began in Japan more than 60 years ago. The first Honda to be imported and sold in the United States was in 1970.


2. STANDARD....pretty much all features, except a few, are standard and not options.


3. SAFETY….at Acura safety isn’t merely a matter of seat belts and air bags. It begins with the design process and is an intrinsic part of every vehicle they build. In fact Acura is the only luxury manufacturer with all of its models rated 5 stars according to the National Highway Traffic Safety Administration (NHTSA).


4. QUALITY….Acura goes to the greatest lengths to build the highest quality vehicles in the world.


5. RELIABILITY….For years, according to car and consumer rating magazines, Acura has received high marks as a luxury car manufacturer.


6. INNOVATION….always on the leading edge of technology, styling and innovation with you, the driver, and your precious passengers, in mind.


7. VALUE….Acura’s vehicles retain their value better than other luxury automobiles period.


8. HELP….Acura Roadside Assistance is available during your vehicle’s warranty (4 years or 50,000 miles which ever one comes first). Acura’s Powertrain Warranty is 6 years or 70,000 miles.


9. PRICING….Acura combines safety, performance, styling, features and innovative technology with more affordable pricing compared to other luxury manufacturers. More value for your hard earned dollars.


10. ACURA….has always been and will continue to be a driver’s luxury vehicle.


FINAL NOTE….2010 Acura lineup includes the TSX, TL, RL, RDX, MDX and now the new ZDX. We are not here to do what has already been done. For additional information or to make an appointment, I can be reached by cell phone @ 208-890-8503 or email @ bjackson@lylepearson.com.

My name is Bill “Action” Jackson and I have been with Lyle Pearson Acura for more than seven years. Every one calls me “Action” and I may be reached by cell phone (208-890-8503) or email (bjackson@lylepearson.com). As a certified Acura sales consultant, I am often asked by prospective clients what are the advantages to leasing versus purchasing an Acura. Acura Luxury Leasing has many great features and benefits which I have summarized as follows:


• Low up-front costs.

• No disposition fee.

• No purchase-option fee.

• $1500 Excessive Wear and Use Waiver included.

• Guaranteed Asset Protection (GAP) included.

• Low-mileage option.

• Option to purchase additional mileage for 10 cents per mile at contract signing.

• Lease terms from 24 to 60 months.

• Guaranteed purchase price.

• Freedom to customize with Acura Genuine Accessories.

• Low monthly payments.

• Option to purchase Acura Care Vehicle Service Contract (VSC) protection.

Below are a few questions often asked by my customers

Q: Is there a limit to the number of miles I can drive with a lease?

A: When you choose the Acura Luxury Lease you have choices. You can choose a lease plan that allows you to drive 12,000 or 15,000 miles per year, with the option of purchasing additional mileage when you sign your lease contact.

Q: Am I protected with a lease in case my Acura is deemed a total loss because of theft or an accident?

A: Yes. All Acura Financial Leases include Guaranteed Asset Protection (GAP) coverage, which covers the difference between what you owe on your lease and what the vehicle insurance pays should your vehicle be stolen or deemed a total loss in an accident.

Q: Don’t I have to pay for wear-and-use charges?
A: All AFS leases include a $1500 Excessive Wear and Use Waiver, which should more than cover most drivers. And consider this if you purchased your vehicle, wear and use (those door dings and upholstery tears) could cost you in the form of a lower trade-in-value. Leasing can actually be more forgiving when it comes to wear and use.

How about a trip to Europe to buy a new Volvo?

How about a trip to Europe to buy a new Volvo?

In the past few years I have been able to help many of my clients go to Europe to pick up a new Volvo on Volvo’s dime.

Volvo has a program called Overseas delivery for normal tourists like you and me, but also for our Military members.

This is the way it works. Choose the Volvo you want to pick up. Build it that exact way you would like it. Volvo will build it to your specifications and price it to you for 8% less than US MSRP.

They will then help you arrange transportation for two to Europe to pick it. You will fly using SAS Airlines and Volvo will pick you up at the Airport and take you to the Hotel (Volvo pays for one night stay as well). Pick you back up the next day take you to the factory for a tour and your new car Delivery experience.

You then get to drive the car as Volvo will provide Insurance and European registration for 15 days. If you choose not to drive and turn around and go home that is fine as well. Hey! While you are there take a Vacation and not have to rent a car!

When you get done Volvo will ship the car back here to Boise Free of Charge. It takes about two months for its arrival.

Go to Volvo Overseas for additional information and or Call me at 208-602-4969 or email me at mfabello@lylepearson.com.

Mark Fabello
Overseas Delivery

You will be Thrilled

Hi! My name is Ted Cook and I love my job. Really. Think about it. I get to help people decide on and purchase a new car. It's a special time for most people... whether it's a mom and dad picking out a safe and reliable car for their son or daughter, or a couple with a new addition to the family on the way who need a little more room, or a guy or gal who just want to get something a little nicer as they move up in the world. The one thing they all have in common is the excitement of getting a new car and the satisfaction of being treated fairly and professionally. That excitement and satisfaction is contagious and I get to share in it every day. It really makes coming in to work every day a pleasure. Thanks everyone for allowing me to help you... and have a such great time doing it!

Another thing that makes being a part of Lyle Pearson Co. so great is the people who belong to this organization. From Mr. Pearson on down to the part-time folks who wash the cars, everyone is not only a dedicated professional but are also genuinely kind people who care about each other and the company they work for. That attitude naturally extends to our customers and clients and is what makes the experience they have here special. Here in the Land Rover/Jaguar/Volvo showroom, I get to work with some great people who have been here a long time. I'm the least tenured salesperson here and I'm in my fifth year. Between the four of us we have over forty years of experience representing our brands! You can bet that when you have questions or concerns, they will be addressed in the most knowledgeable way. So come on by... if I'm not here just ask Jeanette or Mark or Chris for assistance. I promise that you'll be thrilled with the experience. - Ted

Trade Values

Kelly Blue Book/NADA/Edmunds.com/BlackBook unfortunately are not the Bible for car values. We as a dealer have to look at what other dealers are paying for them (from dealer to dealer) that gives us a true value this can be found at a dealers only site Manheim.com. If we pay more than any other dealer for the car we must also price ours higher than any other dealer. Which means, we may never sell it, if we pay too much.

We do not determine values for cars, the market does: You car also may show an accident on Carfax so any one whoever pulls up a Carfax, (and we do to show them to every one) who wants to buy from us. The customer will always tell us it has been in an accident and therefore they will buy the car elsewhere because the other cars they are interested in do not show an accident no matter the severity. I am sorry. Your car is worth as much as the market allows. It only makes it tougher for us to sell if we pay more than any other Dealer.

I know most consumers would not buy a car that has been in an accident no matter the severity. It is referred to as diminished value in the eyes of the buyer.

My name is Mark Fabello and I am the Internet Manager for Lyle Pearson’s Premier Auto Group in Boise, ID. I have been with Lyle Pearson for over 10 years. Having never been in the “Car Business”, ever before I have really enjoyed my tenure. I have seen the great times in the business and I have seen the all time lows. Because we offer some of the best cars in the world it has only made my job easier. I have over 2000 clients and have always tried to make it a “Win-Win” situation for my customers.

We have great savings and even better deals on a few remaining New 2009 Mercedes Porsches Acura”s Volvo’s Landrovers and Jaguars. I invite any one to come out enjoy a cup of Coffee/Tea or Cocoa and see what we have. Feel free to call me at 1-888-267-0234 or 208-602-4969
Or drop me a email at mfabello@lylepearson.com. Stay warm and be happy!