Who Makes Acura?

“Action” Jackson Memo:

Occasionally, an interested buyer will come into the dealership and ask a familiar question: “Who makes Acura.” I have found that not everyone is familiar with the brand name of Acura and their different luxury models. Until, I joined Lyle Pearson Acura in 2002, I didn’t even know Acura existed.

For that reason, I prepared Ten (10) Important Reasons for Considering an Acura.

1. TRADITION….a storied legacy since the first Acura in 1986. Acura comes from the same roots as Honda – The Honda Motor Co., Ltd, which began in Japan more than 60 years ago. The first Honda to be imported and sold in the United States was in 1970.


2. STANDARD....pretty much all features, except a few, are standard and not options.


3. SAFETY….at Acura safety isn’t merely a matter of seat belts and air bags. It begins with the design process and is an intrinsic part of every vehicle they build. In fact Acura is the only luxury manufacturer with all of its models rated 5 stars according to the National Highway Traffic Safety Administration (NHTSA).


4. QUALITY….Acura goes to the greatest lengths to build the highest quality vehicles in the world.


5. RELIABILITY….For years, according to car and consumer rating magazines, Acura has received high marks as a luxury car manufacturer.


6. INNOVATION….always on the leading edge of technology, styling and innovation with you, the driver, and your precious passengers, in mind.


7. VALUE….Acura’s vehicles retain their value better than other luxury automobiles period.


8. HELP….Acura Roadside Assistance is available during your vehicle’s warranty (4 years or 50,000 miles which ever one comes first). Acura’s Powertrain Warranty is 6 years or 70,000 miles.


9. PRICING….Acura combines safety, performance, styling, features and innovative technology with more affordable pricing compared to other luxury manufacturers. More value for your hard earned dollars.


10. ACURA….has always been and will continue to be a driver’s luxury vehicle.


FINAL NOTE….2010 Acura lineup includes the TSX, TL, RL, RDX, MDX and now the new ZDX. We are not here to do what has already been done. For additional information or to make an appointment, I can be reached by cell phone @ 208-890-8503 or email @ bjackson@lylepearson.com.

My name is Bill “Action” Jackson and I have been with Lyle Pearson Acura for more than seven years. Every one calls me “Action” and I may be reached by cell phone (208-890-8503) or email (bjackson@lylepearson.com). As a certified Acura sales consultant, I am often asked by prospective clients what are the advantages to leasing versus purchasing an Acura. Acura Luxury Leasing has many great features and benefits which I have summarized as follows:


• Low up-front costs.

• No disposition fee.

• No purchase-option fee.

• $1500 Excessive Wear and Use Waiver included.

• Guaranteed Asset Protection (GAP) included.

• Low-mileage option.

• Option to purchase additional mileage for 10 cents per mile at contract signing.

• Lease terms from 24 to 60 months.

• Guaranteed purchase price.

• Freedom to customize with Acura Genuine Accessories.

• Low monthly payments.

• Option to purchase Acura Care Vehicle Service Contract (VSC) protection.

Below are a few questions often asked by my customers

Q: Is there a limit to the number of miles I can drive with a lease?

A: When you choose the Acura Luxury Lease you have choices. You can choose a lease plan that allows you to drive 12,000 or 15,000 miles per year, with the option of purchasing additional mileage when you sign your lease contact.

Q: Am I protected with a lease in case my Acura is deemed a total loss because of theft or an accident?

A: Yes. All Acura Financial Leases include Guaranteed Asset Protection (GAP) coverage, which covers the difference between what you owe on your lease and what the vehicle insurance pays should your vehicle be stolen or deemed a total loss in an accident.

Q: Don’t I have to pay for wear-and-use charges?
A: All AFS leases include a $1500 Excessive Wear and Use Waiver, which should more than cover most drivers. And consider this if you purchased your vehicle, wear and use (those door dings and upholstery tears) could cost you in the form of a lower trade-in-value. Leasing can actually be more forgiving when it comes to wear and use.