Who Makes Acura?

“Action” Jackson Memo:

Occasionally, an interested buyer will come into the dealership and ask a familiar question: “Who makes Acura.” I have found that not everyone is familiar with the brand name of Acura and their different luxury models. Until, I joined Lyle Pearson Acura in 2002, I didn’t even know Acura existed.

For that reason, I prepared Ten (10) Important Reasons for Considering an Acura.

1. TRADITION….a storied legacy since the first Acura in 1986. Acura comes from the same roots as Honda – The Honda Motor Co., Ltd, which began in Japan more than 60 years ago. The first Honda to be imported and sold in the United States was in 1970.


2. STANDARD....pretty much all features, except a few, are standard and not options.


3. SAFETY….at Acura safety isn’t merely a matter of seat belts and air bags. It begins with the design process and is an intrinsic part of every vehicle they build. In fact Acura is the only luxury manufacturer with all of its models rated 5 stars according to the National Highway Traffic Safety Administration (NHTSA).


4. QUALITY….Acura goes to the greatest lengths to build the highest quality vehicles in the world.


5. RELIABILITY….For years, according to car and consumer rating magazines, Acura has received high marks as a luxury car manufacturer.


6. INNOVATION….always on the leading edge of technology, styling and innovation with you, the driver, and your precious passengers, in mind.


7. VALUE….Acura’s vehicles retain their value better than other luxury automobiles period.


8. HELP….Acura Roadside Assistance is available during your vehicle’s warranty (4 years or 50,000 miles which ever one comes first). Acura’s Powertrain Warranty is 6 years or 70,000 miles.


9. PRICING….Acura combines safety, performance, styling, features and innovative technology with more affordable pricing compared to other luxury manufacturers. More value for your hard earned dollars.


10. ACURA….has always been and will continue to be a driver’s luxury vehicle.


FINAL NOTE….2010 Acura lineup includes the TSX, TL, RL, RDX, MDX and now the new ZDX. We are not here to do what has already been done. For additional information or to make an appointment, I can be reached by cell phone @ 208-890-8503 or email @ bjackson@lylepearson.com.